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Fashion Marketing 101

In a nutshell, fashion marketing is a profession that takes the latest trends and designs in clothing and communicates them to a target market in such a way that the consumer is not only aware of the product, but wants to and absolutely does not buy the product. A target market is a sector of the consumer market to which a company wishes to sell (ie market) its clothing. To fully know what fashion marketing is, it is important to understand that marketing does not stop at ads in magazines or commercials on TV. The world of marketing is just as dynamic as the world of fashion. Marketing clothing includes elements such as determining which stores the apparel should be sold in, what price the clothing should be sold for – all the way to how the in-store displays should look. Fashion marketers often are as savvy about business as they are about fashion and popular culture.

Fashion marketers are creative. At the core, the profession is about connecting with the image – the lifestyle – the consumer wants. For example, in the fashion industry, comfort, style, material, color, symmetry, and usability are just the beginning of a list of elements designers must consider when developing a line of clothing. Fashion marketers take the task a step further by determining the best way to promote the characteristics of the clothing to the consumer and to which group of consumers to promote it to. What a 65 year old female is looking for from a piece of formal eveningwear is completely different from what a 21 year old male wants from casual everyday wear. Consequently, fashion marketers must stay abreast with the latest fashions as well as know what styles will be successful for a variety of occasions, age groups and demographics.

Fashion marketers play an essential role within the fashion industry because they are the link between designers and the public. The success of a line of clothing does not rest solely on its design. Often, successful marketing is just as serious, if not more so, to the line as the actual clothing itself. This is because marketing is the tool through which the designer identifies with the public, and the public identifies with the designer. Without this exchange, it would be difficult to establish the consumer base required to have a successful line of clothing.

Ultimately, fashion marketing is a fun profession – changing and reinventing itself just as often as the clothes it Promotes. It integrates the artistic nature of fashion with the creative aspects of business – making for a highly rewarding career to the ambitious and innovative.

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Your Ultimate Shopping Guru – 5 Reasons Why Online Shopping Is the Best

Internet today have changed many people’s lives. It made their lives easy and comfortable. So comfortable that almost everything can be done online – socialization, work, pay bills and shop without leaving their homes.

Above all, one activity done in the internet which is online shopping is growing tremendously. A recent study in US alone found that nearly half of the population is purchasing online. This is because a lot of people have discovered the advantages of online shopping.


This is one reason why people love to shop online. Shopping on the web allows consumers to shop at the convenience of their own home. People who have disabilities, ill or those who are too busy to go to stores can still purchase what they need online.

Imagine how crowded shopping malls are during holidays or weekends. Shopping online can avoid crowds that make people irritated waiting and falling in line just to pay for the items that they have just bought. And problems finding a parking place can be eliminated.

It is very convenient because consumers can shop anytime of the day without worrying about store hours. Online shopping gives consumers the ability to shop at a time that is convenient to them.

Moreover, shopping online makes it easier to send gifts to relatives, friends and loved ones since most online shopping websites offer fast and reliable shipping options. It’s a great way to surprise loved ones too.


Anyone with an internet access can just log and can look and purchase for items they want no matter where in world they are. No need to waste time and energy to go to stores that are too far just to buy items they want.

Through online shopping, people can shop overseas without even traveling.


Shopping online can save money from traveling expenses, food and impulsive shopping. Used or old stock items can be easily found online which are much cheaper such as books and furniture.

Sometimes is it is even tax free. Those online stores that don’t have a physical store in some state don’t have sales tax.

Best Buy

Easy access to the product’s information gives the consumers better choices. Aside from the information that is available at the online store, consumers can easily search the internet for more information. Moreover, they can look for the product reviews and ratings which are great help to the consumers in making wise decisions.

Aside from the information, product reviews and ratings, online shopping gives consumers wide range of choices. Going to traditional stores usually limit the choices of consumers which force them to buy things that they don’t really like.


There are things people want to buy in private. Items such as adult toys, sexy lingerie etc, through online shopping consumers can do discreet purchases.

Even with these advantages of shopping online, a lot of people still don’t trust online shopping for security reasons. However, there are simple solutions for this problem.

Shop Online Securely

• Find out about a merchant by visiting its website. Look for guarantees, warranties and return information.

• Look for online shops that have symbols like unbroken lock or key, URL that begins with https:// and sites that have SSL or “Secure Socket Layer”, this means that the consumers and the merchants can only view the payment information.

• Look at the privacy statements to know how the consumer’s personal information will be used. Reliable merchants always make this information easily available to the consumers.

• Always pay purchases with a credit card, check card or PayPal.

• Always keep records of transactions. If it is possible, always have them printed.

There are so many advantages of shopping online that attracts consumers to shop online – convenience, accessibility, affordability, best buy and confidentiality. However, there are few consumers who don’t trust online shopping. On the other hand, with these simple tips on how to purchase online securely, consumers can enjoy the wonderful benefits of online shopping and be satisfied.

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Top 5 Streetwear Bags for Spring 2013

When putting together an ensemble, it's shocking how many people pay little or no attention to that most important of accessories, the bag. The fact is, accessories can make or break an entire look, so it's essential that you put as much thought into choosing them as you would any other part of your outfit. With this in mind, we've done some of the hard work for you, and found 5 awesome bags that are guaranteed to have you looking the part this spring …

1. Penfield Ridgeland Weekend Back Pack – This bag is perfect for a weekend away, whether you're mountain biking in the Cotswolds, camping in the countryside or simply chilling out with friends, it's got all the bases covered. With its camouflage design, faux suede detailing and padded straps, this bag is as stylish as it is comfortable.

2. TukTuk Bowling Bag – This is one for the girls. It's from last season's collection, so if your bank balance is a little tight than this bag is the one to go for. Right now you can get it for a very reasonable price (if you act quickly!), And we've chosen it because it's as on trend now as it was when it was first released. Monochrome is a key look for spring 2013, while the bold patterned lining fits perfectly with the garishly patterned prints that are currently dominating streetwear design.

3. Carhartt Parcel Bag – Camo Island – If we were forced to choose, this would have to our bag of choice for spring 2013. So if you buy just one thing this season, make it this. We love the camouflage look anyway, but the boldness of the colors makes this bag really unique. Casual, smart and uber-cool, this bag is already flying off the shelves pretty quickly, so get yourself one now, while you still can!

4. Herschel Ravine Duffle Bag – This heritage-inspired bag is the perfect choice for when you want to incorporate a little sophistication into your style. It's extremely practical, with lots of space for spray cans, stencils or anything else you happen to carry with you when on your travels. The red and white pinstripe detailing on the inside lining gives this bag a fresh and up to date look, making this bag the perfect infusion of old and new.

5. HUF FW 12 Backpack – The good old British weather can rarely be relied upon, so if you want to make sure you're prepared for all temporaryities, this bag is the one to go for. Durable, weatherproof and incredibly stylish, it includes a handy section for your laptop, giving you the confidence of knowing your expensive technology is safe and protected, while you're out and about doing your thing.

We've chosen bags to suit both boys and girls, and that cater to a variety of tastes and styles – so now there's nothing stopping you from getting out there and bagging yourself the accessory of your dreams.

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The Different Types of Boots You Can Wear

Boots are trending largely all over the world, coming in various heights, fabrics and designs. It is therefore important to know the different types there are so that you can be able to make a proper and wise decision when shopping. The categorization below is based on how high the boots is, thus helping you find which one is best for you and your attire.

Hip boots

This is the highest group of boots, with it reaching to the hips. It is less common though as it is more of functional than for fashion and trends. It was originally used by fishermen as they got into the water. Nowadays, it has proven useful especially in flooded areas. This allows the people to go about the daily activities with ease as they wade through the water. In fashion, there is only one acceptable way of rocking hip boots and that is by having a miniskirt. The level of the skirt should be higher than where the boot reaches to.

Knee boots

These boots reach up to the knee. This is more common and very stylish, especially when worn with skirts. There are functionally worn by motorcycle riders and have in the past been worn by knights in battle. They create a very ideal fashion statement and can bring out a perfect look when worn appropriately. A common misconception though is that they should cover the knees. Such boots will really hurt you especially when you sit when you have them on. Therefore, never be misled to think they should help you hide your knees when you feel insecure about them.

Calf boots

These boots reach up to the calves. This height disapproves wearing them with skirts. Instead, they look better when worn with jeans. They can work very well to complement other accessories and jewelry you may have worn during that day. Most lace up high heel boots fall under this category, having been greatly adored by women over the past couple of years.

Ankle boots

These are the lowest boots, reaching to the ankles. They are very great when it comes to flaunting great legs and thus allowable to wear with skirts. They are easy to wear and move around with thus making them a great choice for daily wear. They are also less conspicuous as compared to the other types and thus needs little emphasis to make them look superb.

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The Importance of Fashion Training

If you have a natural knack for fashion and you have are often asked by others to impart fashion advice then chances are that you are interested in pursuing a career in the fashion industry. However, most people aren’t aware that many aspiring fashion designers, personal shoppers or beauty stylists do not have a natural tendency for fashion but they have hidden talent and are ready to put in hard work. If you are a natural fashion expert or if you have a hidden talent that you would like to work upon then fashion training institutes can help you develop your fashion skills, interpersonal skills and communication skills. Listed below are a few facts about the importance of fashion training.

Fashion training can ensure that you succeed in your future career and that you learn the right way to make people look and feel good. Training courses often teach students colour schemes, how to match colours, how to match clothes, how to match accessories such as shoes or necklaces and how to match certain accessories around the house with costumes. These courses may also teach students how to apply cosmetics, which shades to choose for a particular type of skin colour and which clothes to choose for a particular type of body type or height.

Good fashion training can make all the difference and help an aspiring fashion professional reach his very best. There are many training programs meant to help aspiring models and the proper training can make an aspiring stylist succeed. The trainings offered to students range from 1 day – 5 days and most students opt for short term courses since they are easier and faster to complete.

Good training institutes concentrate on three important modules that are hands on experience or practical training, class room training and communication training. Since each of these modules is equally important, good fashion training institutes spend a day or more on each module. Students may also be taught people skills, interpersonal skills and networking skills in course of the training program.

Remember, although you may be a fashion expert in your own group, helping clients look their best involves more than choosing a few accessories and throwing the together to make an outfit. Fashion training allows you to learn all there is about the fashion industry and these courses offer accreditations and certificates through which you can get a job or start your own fashion consultancy. Many training courses also offer internships or opportunities to apply for jobs with prestigious clients. Training can not only bring out the best in you but it can also help the world see, your hidden talents.

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Crocheting – The Modern Version of Knitting

Winters are already here and Indian women are in full swing with their knitting needles. They knit pullovers, scarves, gloves and what not with yarn and a pair of needles. Knitting woolen clothes is more like a tradition amongst Indian women and many of them are proficient at it. Knitting is an integral part of Indian culture and nothing else can take its place. But, if you wish to enhance your skill-set by learning a new form of art then crochet is the best choice.


Crochet is a process wherein a fabric is created using thread and a crochet hook. Crochet is very much similar to knitting except that the former uses one needle instead of two. Initially, it may be difficult to create a fabric using a single needle but with little practice you will be able to learn crocheting. Along with practicing this new form of knitting, you need to understand the key differences between conventional knitting and crocheting. By doing so, the learning process would become quicker.

Differences between Crocheting & Knitting

1. In crochet, we use only one crochet hook. On the contrast, knitting requires two needles at one time.

2. Since only one hook is used in crochet, it has only one live stitch on the hook. However, during knitting there can be more than one live stitch on the needle.

3. With a crochet hook, it is easier to create round or cylindrical patterns. However, this is not the case with knitting. To create circular or cylindrical patterns in knitting, the person may require special type of knitting needles, assorted crochet hook set and accessories

4. The amount of yarn required in crochet is generally more than knitting. Before you start practicing any of the forms, make sure that you have enough amount of yarn in stock. And if you are running short of yarn or any other knitting supply then order it easily through Internet.

5. You can create three-dimensional patterns easily with crochet hooks as new hooks are done independently.

Items Needed for Crocheting

By now you must have understood the basic differences between crocheting and knitting. Now, if you wish to learn this new art form then you must have the necessary items. For crocheting, the first thing you need is yarn. The thread should be of good quality so that the end-product looks beautiful. Apart from yarn, you must buy two to three crochet hooks.

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Jeffery West: Unique Footwear for Men

Fashion can be a fickle friend, always changing its mind, here one minute, gone the next: the personification of the fair weathered friend. Well, one thing for sure is true about fashion: uniqueness and individuality is the key. If you can find your signature style, then you are set for life. One way in which you can ensure a trendy and stylish look, unique to you, is to choose designers that are reliably unheard of. Here, we consider one such designer of shoes: Jeffery West.

'Why shoes?' you may ask. The reason is simple, shoes maketh the outfit. If you always choose great shoes, then you can bet your bottom dollar that your fashion tastes will follow naturally. All fashion lovers understand that shoes make or break an outfit; you can have the most expensive and elegant clothing, but if you wear the wrong pair of shoes, then it all goes to pot. Conversely, a really nice pair of shoes has the quality of enhancing any outfit, so, if your clothes a looking a little raggedy, the shoes will spruce them up.

OK, so on to Jeffery West, and the reasons why they make the perfect choice for shoe lovers everywhere. The name of the company is actually a combination of the surnames of the original co-founders, Mark Jeffery and Guy West, both of which come from Northamptonshire – an area of ​​the UK itself renowned as the historical shoe-capital of the country.

Mark and Guy began their shoe designing empire at the tender age of 16. They would pore over different possibilities to create new and interesting fashionable shoes – paying particular attention to the finer points of manufacturing, such as high-quality stitching and various embellishments. They held in their hearts a strong ethical stance for the direction of their company, wanting to create only the most beautifully crafted and high quality shoes. Not for them mass production, they wanted to develop and design shoes that would come to be seen as the pedigree of the British shoe making industry. With hard work, perseverance, and diligence, they managed to create elegant, lavish, and flamboyant designs, which reflected their innovative and creative natures. This, they perfected flawlessly.

Using many different processes in their manufacturing methods, they created a plethora of shoes in all manner of leathers, with various flourishes, and in a multitude of colors. Indeed, where their imagination took them, they followed. This imagination has made Jeffery West shoes one of the most original and inventive manufacturers of men's shoes – in the dull and dreary world of men's shoe fashions, Mark Jeffery and Guy West have bought a rainbow. Indeed, in many shoe shops, this manufacturer is one of just a handy on display that reflects anything interesting in the world of men's shoes.

Whether Oxfords, Brogues, or ankle boots, Jeffery West shoes are among the most elegant and pioneering. Adding embellishments where other manufacturers fear, breaking the mold, but coming up trumps.

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Top 4 Best Eyelash Enhancer Products

Women from all over the world have been in the long time quest for methods in order for them to have the fullest and longest eyelashes possible. With the influx of the lash enhancer products these days, the ultimate look for eyelashes has finally arrived. Here is a quick glimpse into the top four best eyelash enhancer products out in the market right now.

Latisse (Available in Prescription Only)

The very first eyelash enhancement product that has been approved by the FDA, Latisse promises to give its users with darker, fuller, and longer eyelashes. Manufactured by the very company that also made Juvederm and Botox, Latisse is available only through a prescription. Many women are raving regarding the remarkable results that itAVE, yet there are some possible side effects that this product can give off, which means that it is a must for you to discuss these things first with your physician. Even though Latisse can be prescribed by just any doctor, there are still a few doctors who are more familiar with this compared to others. So far, Latisse's price is about 125 dollars and sometimes, there are also rebates available.


Prior to Latisse hitting the market, most of the women were actually going gaga for Revitalash. It has first been developed by a certain doctor especially for his wife who, back then, was still recovering from her chemotherapy of side effect, which was hair loss. This particular eyelash conditioner has continued supporting research on breast cancer while at the same time, it also gives women a great chance to have fuller and longer eyelashes. From its original lash conditioner, Revitalash also offers hair growth items, and brow treatments and mascara products as well. Although Revitalash may require some time before its results become visible compared to the prescription counterpart, women will still be sure to find this product as effective. So far, the price of Revitalash starts from 100 dollars corresponding to a supply of 3 months.

Lilash Purified Eyelash Stimulator Treatments

These lash products comes with a particularly heavy price, yet it has a money back guarantee good for 90 days, and one supply can actually last for 5 months. Lilash fans are all raving how their eyelashes have grown so thick in which there are instances when other people even perceive them as fake. On the other hand, wearers of false eyelashes have attested that the product has helped in preventing the breakage of their natural eyelashes. Lilash is set apart from the rest of the best eyelash enhancer products due to the fact that it claims to be something that is not irritating, which happens to be one common issue among products of this kind. Lilash's price plays around 140 dollars.

Real Lash Conditioning Eyelash Treatment

This particular product requires an application that is similar to that of mascara than an eyeliner. This one promises to condition and strengthen then eyelashes while they grow naturally. Unlike the rest of the lash conditioners out in the market these days, this actually works on both top and bottom lashes and many users confirmed that this is really a highly successful product. Although you will be able to get luscious looking eyelashes, at a price of 44 dollars, this lash enhancer will never break the bank in contrast to other products of its type.

These are only four of the best eyelash enhancer products that women can find in the market these days.

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How To Make Your Own Quick And Easy Fashionable Beanie

This winter, hats are the must have accessory, with Russian, fluffy hats and beanie hats all taking pride of place on the catwalk. The Beanies for us is an all time favorite as it protects your head and your ears from the cold, enabling you to keep warm in the coldest of temperatures! Here's a few ideas on how to make a fashionable beanie hat for yourself …

First of all, you need the beanie hat in the color you desire. You can find patterns to knit one of your own or purchase a plain beanie hat from a store for around £ 10.

Before you start upon attaching your design, you need to think about what will look good on your beanie hat. Beanie hats are quite easy to decorate and they go well with a number of creative designs. Here's a few fabric trim ideas:

The Cute Animal : It is a favorite for adults and kids. Animals such as bears and pandas are easy to do, as they require the minimal amount of trims for your beanie hat. Hand make pompoms for ears (in black if panda) and use buttons for the eyes and nose. For a bear use black buttons, while for a panda use small white buttons on a darker button or piece of fabric cut into the correct shape. For the nose cut out a triangular shape piece of fabric or sew on a heart shaped button in black.

The Sequined One : Sequins never grow old with us girls. Currently, there are some really lovely sequined hats on the market, which can easily be replicated at home. The Black Floral sequined hat from River Island specially made our eyes this season. Simply sew on beads, sequins, ribbon fabric trims and beaded flowers (which can be bought pre-made) onto your hat, and voila you have a fashionable and glamorous hat!

The Corsage : Adding a corsage is a great way to make your beanie hat a little funkier. Corsages made of silk like shiny materials, lace and gemstones look very classy at the moment. You can either create your own corsage or purchase a pre-made one which can be sewed on.

Whatever you choose to design, remember to have the correct color thread and a thin needle for sewing on corsages, buttons and sequins.

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Evening Dresses Lighting Up the Parties

There are different kinds of dresses for different occasions. Since there are so many options when selecting the right kind of dress, you might get spoiled for choice. Party dresses are also of innumerable kinds. It is significant to look stylish. However, you should be aware of what makes you comfortable, and what the occasion is, before you decide on the kind of dress that you would wear. The style that suits your body type, the occasion, the look which you wish to attain, along with certain other factors should help you in deciding what kind of dress you would wear to which place.

You should also be aware of the fact that while some party dresses would look absolutely stunning on the mannequin, they might not suit your body type. Keep in mind that every body type has a particular style, which would suit them, and every body type would not suit every kind of dress. If these factors were taken care of, getting ready for any occasion would be fun and not taxing. Just be a bit mindful about what helps in highlighting your figure and which kind does not fit you at all. If you have mastered the trick about those dresses which would flatter the shape of your body, then half your battle is already won.

If you are looking at the right kind of party dresses to go for a Christmas party, then you can go in for a properly colored coordinated outfit. If you are looking for party dresses to attend a 60s party, then you can go in for a short skirt, teamed with high boots, some beads and hanging earrings. If you are going to a hip hop party, then men can go in for timberland boots coupled with over sized dresses. Girls can also go in for over sized dresses for such a party.

If it is evening dresses that you are finding difficulties in selecting, then worry not. You have a wide variety of options to choose from, and make the best of the dress that you get, so that you become the center of attention of the party. A cocktail party would require you to be in the best of your evening dress, teamed with the right accessories, bag, and footwear. Select small and cute looking jewelery to go with your cocktail evening dress and you are all set to go. High heeled shoes, which make you comfortable, and a bag, which is not huge, would make you feel even better in a cocktail party. For prom parties, evening dresses, which are tender in color and make you feel comfortable, should be your pick. Team up this kind of a dress with chic evening jewelery, and you are all set.

For a romantic outing, evening dresses, which come with mittens, would be a good idea. Team up this kind of dress with sexy footwear and fashion jewelery to give you that perfect romantic look. Go for a party confidently in your favorite attire.